Having good product pictures at a company web page or at a catalog, is first and foremost a testament of the products high quality, as well as the professionalism of the product maker. A carelessly taken snap can make a quality product look like a cheap knickknack, whereas a good, professional picture not only gives proper information of the product but also lures the customer into buying it. As many of us non-photogenic people know, taking good pictures is not easy, that’s why it pays off to hire a professional photographer, for professional work. There are many things to be taken into consideration from positioning and lighting to location and props. The most important thing to keep in mind is that all the choices the photographer makes are to be based on the product itself and its visual image, not on the photographer’s artistic view. All though in best cases these two can be combined, resulting not only to professional but unique pictures as well.
Should the pictures be taken at a studio or out in the nature? Should there be a live model or a propped setting? What kind of filters, if any, should be used? All important questions to be answered beforehand. Designing the product shoot in advance is crucial and saves a lot of time and effort at the actual photo-shoot, where, especially at outdoor locations, time is the essence as the weather might change at any point (at least here in Finland). It is also important to know the product in advance in able to understand how its qualities and material is best brought forth. The more work is done beforehand and at the actual photo-shoot, the less editing needs to be […]