Hello retailer and welcome to the world of Valona!
This is Valona’s own online shop for registered retailers. Here you will find up-to-date retailer prices, tips for display and sales, and our image bank. You can also place your order quickly and easily, for example, based on your previous order.
Valona’s products are made in Finland. They are light as a breeze and have a stylish Nordic design. The products are ecologically made from Finnish, responsibly produced birch plywood. In addition, many of the products are based on the principles of zero waste design, which minimises the amount of waste material in production. Read more about sustainability and our values here.
The products are divided into two main categories: Jewellery and Interior decor. You can also browse products based on our collections. You can find all links at the top of the page. Our customer service will be happy to help you with any questions or situations you may have. You can also find help in the ordering instructions. Enjoy your shopping!
Wooden Christmas stars - customer favourites!
Among the season’s favourite products are the birch plywood stars, which have become Valona classics. They are suitable for table or window decorations as well as for the the Christmas tree. The smaller star decorations are packaged like the other Birch Crystal decorations and can be sent as postcards. The tree topper stars are also packed in flat packs for easy shipping, transport and storage.
Silver earring hooks
Zero waste design
Small decor can be sent as postcards
Fall in love with the new Droplets earrings and necklaces.
Lily, Tokka and Himmeli I small
Valona of NorthShow all
ANTLER SHORT PENDANT
ANTLER LONG PENDANT
ANTLER SWING PENDANT
Terms of Service
We aim to dispatch all retailer orders placed through our online shop as soon as possible, subject to stock availability. However, we reserve a maximum of 3 weeks for delivery.
Free shipping on orders over €600 – take advantage of this by ordering for the whole season at once! Minimum order 200 euros. Orders below this amount will be subject to a small delivery surcharge.
If you like browsing traditional catalogue pages, Valona’s new catalogue is the right way to explore our collection. It’s an electronic version with pages that are easily to browse using the arrows at the bottom and zoom in if you wish.
Wooden decorShow all
Changes in sizes
We have redesigned the Birch Crystal decorations so that they are more in line with the small Star decoration. Now the decorations are particularly suitable as Christmas tree decor either together or separately. The change will take effect for new sales during November. The Christmas pop-ups and fairs may still feature the previous size. Please update the new sizes when the products arrive in your online shop, if applicable. The size of the Star deco will remain the same, but the revised packaging will give you more accurate measurements.
Valona - Finnish design
At Valona, we make feather-light wooden jewellery, birch himmelis and seasonal decorations such as tree toppers. We are guided by the idea that beauty always has a value and a place. This is reflected in the ambition to refine the product experience with integrity and precision, and the desire to create special experiences of beauty through our products.
Valona was founded in 2006 by designer Elina Mäntylä. We have been a limited liability company since 2018 when Markus Vihottula joined the company and turned from a mentor to an owner. Our office is located in Marjaniemi, Helsinki, but the design work travels with us in the archipelagos and the mountains of Lapland. We employ 2-5 employees, depending on the season, directly or through subcontractors across Finland. In addition to aesthetics, we value ecology. Birch, therefore, is the right choice of material for us.
Our products are available in approximately 50 design and gift shops around the world. We strive for international growth because we believe in our products and want the ideology of ecological and responsible design to be accessible to anyone interested in Nordic design.